When the Mona Castle Hotel closed its doors in 2020, Seddon lost a little piece of its soul. The residents of this proud suburb — flanked by Footcray to the north and Yarraville to the south — no longer had a local to call their own.
Thankfully, a most apposite group of owners soon stepped in. The working class West famously bleeds red, white and blue — and these young publicans had all pulled on the boots for the beloved Bulldogs. Their commercial interests already included a hotel in Ascot Vale. But the Mona Castle is smack bang in the heartland, just a long kick down the road from the Whitten Oval.
Our brief was simple: a design to bring back the Mona Castle — authentic, familiar, and better than ever.